Sixty Six Grill & Taphouse Rebrand
In curating my graphic design portfolio, I revisit what initially seemed like a simple task at Surry Community College, which swiftly evolved into one of my favorite projects. The task at hand was to rebrand a local business, and my choice was Sixty Six Grill and Taphouse, with locations in Winston-Salem, Kernersville, and Thomasville, North Carolina. While their branding wasn't flawed, I believed it could be modernized to appeal to a younger audience.
The color scheme I opted for is bright and energetic, staying true to the original logo with its flaming motif. The font choice is funky yet unique, ensuring legibility whether up close or from a distance.
In addition to the logo redesign, I crafted business materials such as business cards and a sleek letterhead to complement the overall aesthetic. See more below.